GENERAL TYRES

A PROJECT JOINTLY EXECUTED BY C2 & AFFILIATE PARTNER BCN EUROPEAN BRAND CULTURE AGENCY NETWORK

360° MARKETING/ADVERTISING CAMPAIGN

BRAND PURPOSE
CULTURE BRANDING
COMMUNICATION STRATEGY
CREATIVE PLATFORM
IDEATION
STORYTELLING
TV COMMERCIAL
KEY VISUALS
PRINT & OOH
DIGITAL & SOCIAL
BRANDING
MERCHANDISING
EXHIBIIONS STALL
Category : Automotive
Region : Asia Pacific

An aspiring storytelling to built the imagery of brand at par with international brands beside creating a brand culture of GTR by positioning it to youth and associating “A Culture of Achievers.

Showcasing the journey of young achiever and make the brand having a meaningful purpose & culture….”Every Journey has a Destination” GTR make life safer on wheels to enjoy the journey to your dream destination.

Communicating the key features of General Tyre which keep popping up throughout the journey from highways, roads, rough tracks, mud, pool & puddles, rain, etc but despite all sort of challenges, General Tyre make the journey keep on going smoothly with comfort and safety to reach the each destination.
Endorsing 53 years of experience & expertise of manufacturing world best tyre through constant innovation on German Technology, tested in Japan & Europe through GTR innovation centre.

RESULT:

Successfully revamp the overall brand imagery by establishing the emotional connection through culture of achievers beside strengthening the overall sales to remain No. 1 selling brand in Pakistan.