SANDOZ ON | PROTECTION HER DUM ON
WON BEST GLOBAL PRODUCT LAUNCH AWARD.
CLIENT: SANDOZ
BRAND: SANDOZ ON
LAUNCH ADVERTISING CAMPAIGN
Sandoz Launched ON Mosquito Repellent Lotion in the market as a healthier alternative to traditional mosquito repellents such as oil, sprays, mat, and coils.
We have positioned the product as being a healthy & a safer alternative to traditional non-safe and non-healthy methods, creating a substantial differential and repositioning the competitors as dangerous.
RESULT
The campaign launched ON into the market at break-neck speeds elicited conversations across the country, and generated sales volume by achieving the annual targets quickly.
Sandoz On – Won Best Global Product Launch Award.
The same product was launched in Bangladesh with the same packaging and campaign and is being used for all new launches in other countries.
PACKAGING
PRINT, OOH & TVC
