Golden Pearl required an advertising campaign to launch Milk Soap in the market after the successful launch of its beauty soaps, considering there was no regional brand competing against the international brand in this category of milk soap.

Ideation & Storytelling

We have crafted an inspiring storytelling & brand imagery of the Golden Pearl Milk Soap depicting the aspiring socialite & modern lifestyle blending with the creativity of Beauty in White.

The storytelling of Beauty in White shows a young gorgeous, charming, and sensation-looking model who reveals the secret of her Magical Milky Charm.

Thanks to Golden Pearl Milk Soap, which gives her the soft, smooth, flawless, even-toned & younger skin with a better complexion from Golden Pearl Milk Soap.

That makes the young girl love her soft milky skin and makes others appreciate her charming looks and beauty with a touch of white pearl.

The overall communications successfully created its distinct positioning of Beauty in White. Golden Pearl Milk Soap generated extra sales volumes above the annual targets, which eventually helped the Golden Pearl Soaps category transform itself into Multi Billionaire Revenue Category.