Young’s Food required an advertising campaign to position their brand Choco Bliss Spread as the delicious chocolate spread that every kid loved to have for breakfast.

Ideation & Storytelling

The magic starts whenever the Choco Bliss Bottle lid opens at the breakfast moments as it brings a smile to kids and makes their morning a happy morning every day.

Choco Bliss Spread’s delicious indulging taste that every kid loves and gives them real happiness every day is the core essence of communication.

High-speed indulging product demo shots to depict its delicious taste, spread applications shots, and high-end brand imagery, were communicated throughout the TVC.

The communications have effectively established Choco Bliss as the kids’ favourite Chocolate Spread and drove the sales volume by 2.5