The modern-day consumer looks for healthy choices full of nutrition but does not want to sacrifice taste.

The design builds around ‘health & nutrition, depicting a cereal full of goodness in an inspiring format that highlighted the ingredients inside with a contemporary look & feel.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why cereals are great, healthy, and tasty choices.

The packaging also featured a 14-day challenge on the reverse, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.