The Golden Pearl Cosmetic launched the Beauty Cream in 1997; however, despite numerous marketing & advertising initiatives, even top celebrity film stars such as Meera & Sana endorsed the Golden Pearl Beauty Cream, but the brand persona and imagery remained perceived as a functional, low-quality product.

The prominent brand imagery issues arising as to ‘Aspiration,’ ‘Modern Day Brand,’ ‘Quality,’ and ‘Innovation’ due to the lack of a singular brand communication built around a master brand identity.

Creativecom challenged revamping the brand to a more modern, upscale brand on par with Pakistan’s leading personal care brands, such as Ponds, Fair & Lovely, Nivea, and other regional beauty brands competing in the category.

Creativecom revamped the entire communication and tailored it to the demands of the modern-day consumer’s lifestyle, positioning the brand on ‘Beauty Forever’ with the brand story built on a glamourous image
and an upscale lifestyle culminating with the golden girl at a masquerade ball, symbolism of elite, royalty, and gaiety.