TCS wanted to revolutionize the way people & businesses do shopping/retail in Pakistan and needed the right partners on board.

Creativecom was hired as a strategic, creative & digital partner to launch the E-commerce business of TCS. From deriving the Marcom strategy, developing the brand identity, nomenclatures logo, and overall brand imagery.

We have suggested the platform of ‘Empowerment’ whereby the consumer controls the shopping experience and a 360 marketing, advertising, and interactive digital campaign launch campaign developed on this platform.

We also developed the brand identity around the tagline ‘Shopping that clicks’.
The visual executions based on the platform of empowerment showed people in control due to shopping from TCS Connect. TCS Connect offered a deal of 10% cash back to support the launch.