WEATHER SHIELD | GHAR RAHAY.. NAYA KA NAYA
CLIENT: AZKO NOBEL – ICI DULUX | REGION: APAC
BRAND: DULUX | PENTALITE CLASSIC
Brand Campaign | The Shield of Home Protection
ICI Weathershield communicated as being a defender against the harsh environment over a more extended period.
It was shown as visual imagery using the four seasons as a concept and the house remaining new always.
Creative Theme for Weathershield Launch Event
We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”
At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.
With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.
