GTR TYRE | EMPOWERS YOU IN EVERY JOURNEY
CLIENT: THE GENERAL TYRE AND RUBBER COMPANY | REGION: APAC
BRAND: GENERAL TYRE
WORLDWIDE MARCOM NETWORK: BRAND CULTURE NETWORK
STORYTELLING AGENCY: CREATIVECOM
BRAND AMPLIFICATIONS AGENCY: MEDIA IDEE
IMAGERY FILM PRODUCTIONS AGENCY: MI FILMS WORLDWIDE
STRATEGIC ALLIANCE PARTNERS: MEDIA PULSE | MEDIA MATTERS
IDEATION, STORYTELLING & FILM DIRECTOR: EHMER KIRMANI
Brand Campaign | Every Journey Has A Destination
General Tyre requires an image-building campaign to attract the youth.
Our team crafted the storytelling by showcasing General Tyre as the ultimate journey partner, allowing youth to embrace life journeys that drive them one step closer to the destination.
Thus enabling dreams, goals & actions and summing up the entire storytelling with the brand capsule “General Tyre… Every journey has a destination.”
We have worked closely with our network ad film productions and brand amplification agencies, besides our partner media agency, to bring this platform to life.
TVC- Print – Digital – Social – OOH – Event
TVC COMMERCIAL
Our creative leader & film director Ehmer Kirmani did the ideation and storytelling besides directing and producing General Tyre Ad ad film while working closely with our worldwide film productions agency MI Films Worldwide.
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