We create great stories that build brand culture. Our single purpose driven story have the power to move humans, shape them and form their beliefs.Creating iconic brands by fusing culture insights from our BRAND PRISM tool, captivating Storytelling and amplifying via Imagery, Engagement, Experiences and Play. we help our clients uncover new ways to grow their brands and businesses.

C2 now bringing international brand building learnings & concepts in MENA & ASIA PACIFIC REGIONS to help regional brands on culture branding by partnering with European Ideation & Culture Branding Team to work on Culture Branding, Brand Manifesto & Purpose Driven Communications.

If there is no story, then a brand just remains another commodity. A brand story is not a catchy tagline, it is the foundation of a brand and a strategy for future growth. It’s about thinking beyond the utility and functionality of products and services and creating a meaningful purpose to establish customer loyalty. We work with brands at every stage of their development, from startups who are shaping a complete culture to established brands who are realigning their positioning and marketing communications or launching new products that have a unique story to tell and we can help you tell it.



We specialize in food and beverage, active lifestyle and fitness, personal care and pharma. We also have several clients in real estate, technology and retail categories. And, while we always love to leverage our expertise in those categories, we believe we’re up for challenges of all shapes and sizes.

We treat brands like stories and communication as chapters as we believe marketing is no longer a tactic used to sell stuff. It’s about finding ways to create meaning for the people and a brand hope to serve. We help companies discover their singular purpose, craft their story, align their positioning, people and profits with it. We do this through our chapters:

Culture startegy tool

Landscape Analysis
Positioning Statement
Brand Seed
Brand ID
Contextual Framework



  • Inspiration & insights
  • Idea Generation
  • Rapid Prototyping
  • Concept Screening

Customer Journey Framework

Communication Strategy

Creating IDeal Platform

  • Story Telling
  • Imagery
  • Engagement
  • Experience
  • Play


Brand Architecture Design
Packaging Design
Concept Design

  • Concept
  • Scripting
  • Story Boarding

Interaction Action
Web & Social
Information Design
Print, OOH, BTL
Retail & Visual Merchandising
Retail POS & Visual

We have crafted purpose driven inspiring brand stories for world’s leading international & regional brands being their storytelling partner to tell & sell their stories.

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