GOLDEN PEARL BEAUTY CREAM

A PROJECT JOINTLY EXECUTED BY C2 & AFFILIATE PARTNER BCN EUROPEAN BRAND CULTURE AGENCY NETWORK

360° MARKETING/ADVERTISING CAMPAIGN

BRAND PURPOSE
CULTURE BRANDING
COMMUNICATION STRATEGY
CREATIVE PLATFORM
IDEATION
STORYTELLING
TV COMMERCIAL
KEY VISUALS
PRINT & OOH
DIGITAL & SOCIAL
BRANDING
MERCHANDISING
EXHIBIIONS STALL
Category : Skin Care
Region : Asia Pacific

CHALLENGE

Golden Pearl Cosmetics required an aspirational storytelling that not only strengthens Golden Pearl Beauty Cream leadership positioning being the Number 1 Selling Multi-Billion Value Winning Brand but also cultivates the brand culture of their own to create a strong differential from competitors brands considering the entrance of multinational brands like Fair & Lovely Garnier and other regional players into beauty cream segment through the launch of their product line extension with almost same product offerings specification & packaging.

Beside that Golden Pearl’s master brand also needs complete revamp of their corporate identity with an inspiring imagery & visual identity at par with international leading brands in beauty, skin & hair care considering their upcoming product launches in these categories.

GOLDEN PEARL BEAUTY CREAM PRESENTS GLAMOURAMA

This project was exactly the type of challenge we were given by the client to thrive on. Working together with BCN our European Affiliate Brand Culture Agency Network & Film Director/Storyteller to built & own “Socialite Culture” around the brand by crafting a unique storytelling with a purpose “Rise & Shine”.

Considering the strongest actions for a woman is to love herself, be herself and shine amongst those who never believed she could and “Beauty” being the platform which has always been likened to a glow…an aura.

Golden Pearl Beauty Cream Presents “GLAMOURAMA” a storytelling about Beauty, Glamour & Performance delivered through Star Power of Elnaaz Norouzi and this special cocktail is signaling a new direction for Golden Pearl Beauty Cream.

Fusion of the West & the East Beauty & Glamour … a fusion like legendary singer late Nusrat Fateh Ali Khan’s musical composition, exquisite action that’s cut to arguably the most famous song “Husne Jana Ki Taareef Mumkin Naheen…Aafreen Aafreen” It’s impossible to praise the beauty of a woman…Praise to the Creator, Praise to the Creator. A track that’s easily one of the best ever songs about beauty and the charm of women. A stellar arrangement of spectacular vocals plus the sound track and lyrical poetry will make this an all-singing and all-dancing masterpiece.

A STRONG WOMAN… LOOKS A CHALLENGE IN THE EYE…AND GIVE S IT A WINK

Elnaaz Norouzi is a woman of power. She has to exhibit that subtle blend of confidence and authenticity make a performance both genuine and cool. She’s one of the upcoming celebrities film stars-cum-models of Bollywood & Lollywood.

She brings her own energy power and personality to the piece as one by one. Confidence shines through her beauty and radiates from her glowing skin glamorous & charming looks.

The trick is to channel her charisma into a performance that’s powerful and yet accessible a tricky paradox. We love that mix of beauty, confidence and style get right to the heart of the piece.

WE MUST LEARN WHO IS GOLD AND WHO IS GOLD PLATED

She drives the storytelling of celebrity model-cum-filmstar-cum global influencer and legit beauty goddess and she reveals the real magic of her glamorous & charming looks that she got from Golden Pearl Beauty Cream to enhance her star power to “Rise & Shine” with confident & style.

It is all about creating an aura of sensuality, glamour, beauty and style and the idea is the perfect medium for our actress to reveal her inner beauty – her secret of soft and glowingly beautiful skin. It’s the special cocktail that will set a new benchmark for beauty work in the market. This is a chance to capture Elnaaz Norouzi’s special light and shine to its full beam across the region.

The transformation of celebrity fusion of West Beauty goddess to East Bollywood Glamorous Star through capturing inspiring storytelling of her Beauty, Style & Performance have made this a world first. We’re used to formulaic beauty celebrity endorsement commercials made on a single set with the usual application shots followed by the girl endorsing the brand. This blows that paradigm wide open with a freshness and dynamic execution to win the target’s heart minds… and purses. At the intersection of Beauty Glamour Style Performance and Celebrity, we are in our element.

Considering the Storytelling we have engaged the world’s best professionals of film industry from both Western and Eastern hemispheres to made a dream team to execute this project flawlessly with perfection & creativity.

GORGEOUS LOOK IS THE BEST REVENGE

This film was exactly the type of challenge, We always thrive on being the brand custodian & as we were signaling a new direction for Golden Pearl Beauty Cream through this special cocktail of Rise & Shine through Beauty & Glamour Style & Performance. It made a subtle yet profound connection with our audience on a number of levels aesthetic emotional and rational.

The transformation of celebrity fusion of West Beauty goddess to East – Bollywood Glamorous Star through capturing inspiring storytelling of her beauty style & performance, have made this a world first. We’re used to formulaic beauty celebrity endorsement commercials made on a single set with the usual application shots followed by the girl endorsing the brand. This blows that paradigm wide open with a freshness and dynamic execution to win the target’s heart minds… and purses.