When LU came to agency, they were looking for a new angle and approach towards marketing PRINCE line of biscuits. We unearthed the insight that kids today dream about being courageous and bold in a very contemporary and exciting ways. We decided that PRINCE would want to help empower them a proposition for Prince to help Kids In Winning The Daily Challenges & Adventures That They Face Everyday.

We thus positioned Prince as the protagonist of fantastic new adventures that will empower kids from everywhere. We had launched new energetic packaging of Prince Biscuits with support pack change TVC followed by thematic TVC where Prince shown as a life size, action oriented character on the adventure platform with key communication based on iron rich energy, still practiced by the brand to date.

This is the first commercial in the history of Prince Communications around the world where Prince actively shown on adventure platform and later adopted internationally for various regional communications on same adventure platform.