DELIGHT ICE CREAM

A PROJECT JOINTLY EXECUTED BY C2 & AFFILIATE PARTNER BCN EUROPEAN BRAND CULTURE AGENCY NETWORK

360° MARKETING/ADVERTISING CAMPAIGN

BRAND NOMENCLATURE
CORPORATE IDENTITY
PACKAGING & BRANDING
COMMUNICATION STRATEGY
CREATIVE PLATFORM
IDEATION
STORYTELLING
KEY VISUALS
PRINT & OOH
MERCHANDISING
SHOPPER MARKETING IDEATION
ROAD SHOWS IDEATION
MALL ACTIVATION IDEATION
Category : Frozen Desert
Region : MENA & EU

Delight is a premium quality ice-cream and to communicate the sugar free aspect of the ice-creams the entire packaging was designed in white. The brand identity and design careful choosing of graphics and fonts appealed to the health conscious market and at the same time made them believe that it’s an indulgent product.