SANDOZ ON

LAUNCH

BRAND NOMENCLATURE
CORPORATE IDENTITY
PACKAGING
COMMUNICATION STRATEGY
CREATIVE PLATFORM
IDEATION
STORYTELLING
TV COMMERCIAL
KEY VISUALS
PRINT & OOH
BRANDING
MERCHANDISING
Category : Healthcare
Region : Asia Pacific

Sandoz ON Mosquito Repellent lotion was launched in the market as a healthier alternative to traditional mosquito repellents such as oil, sprays, mat and coils. C2 positioned the product as being a healthy & a safer alternative to traditional non-safe and non-healthy methods creating a strong differential and repositioned the competitors as being dangerous. The campaign launched ON into the market at break-neck speeds, elicited conversations across the country and drove sales through the roof.