TARA UREA - PAK AMERICAN FERTILIZER

Tara Urea wanted something to engage the farmers of Rural Punjab and ensure that its core communication of ‘Being the Tara of the Farmer’ remained in the design.We associated the brand with the best celebrities of the Pakistani cinema ensuring that Tara’s message shone through. The nomenclature & communication for ‘Tara Urea’ was derived from an insight from the farmer’s lives which was that the crop is the ‘Tara’ of the farmer. We utilized this insight in all of our communication.