Tiffany Bites, the second largest brand in the IFFCO portfolio, required a new way to launch its improved version of BITES with more nuts.
The proposition “Full Goodness of Nuts” experience was developed to focus on a single communication message of ‘more nuts than key competitor Britannia in the category’ and built on the cultural strategy of ‘Collectivism via Strengthening Social Bonds’.
We highlighted the great taste and indulgence of Bites and enhanced credence to the brand USP by showing high speed beauty product shots & transition that showcase the “Full Goodness of Nuts and imaginative, joyful expressions of each flavor, as the competitor brands were basically sticking to a humor based approach.
Communicating the core essence of Tiffany Bite’s moments in everyday life to showcase “Full Goodness Of Nuts” experience which bring moments of enjoyment & togetherness among friends family or even someone having it alone too.
Shot in multiple locations to highlight the 7 major eating moments in our consumer’s lives including school, tea time, picnic and the upcoming category which is ‘breakfast time.
In general, TVC provided a new look which is modern & social, while communicating the Full Goodness of Nuts Experience effectively and overall strengthen the sales.